Date Added: Sep 2009
Consumer behavior typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche for decades. How consumers respond to signs of economic recovery will be closely watched over the coming months. This paper throws light on attitudes and behaviors of customers around the world, and explores the customer-centric practices that drive high performance by winning and keeping these customers.