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Planning for failure goes against probably every business-related brain cell one has, right? But think about the most successful business people and corporations in the world. Soichiro Honda, founder of Honda Corporation, built his worldwide automobile company on the premise that "Success can only be achieved through repeated failure and introspection. In fact, success represents 1 percent of the work, which results in the 99 percent that is called failure." Sir Richard Branson, founder of the Virgin Group of Companies, which boasts airlines, hotels, mobile phone services, and more among its entities, claims, "One always have to prepare for the worst-case scenario, and maintain one's focus."
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