The ROI Of A Conversation

Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "Investment" is measure in dollars or in time that you or your employees spend trying to do something, we are taught that the benefit must be tangible when it comes back to your business. The problem that many businesses have when it comes to social media is that the ROI is not as simple to measure as putting a discount code into a print ad and then counting the redemptions.

Provided by: American Express Topic: Social Enterprise Date Added: Oct 2010 Format: HTML

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