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This paper aims at studying the role of a small community in constructing the market for a new actor's product. This paper is based on the experience and notes collected from software technology entrepreneurs and from their stakeholders operating in Phuket. Phuket is a tourist destination place which competes against other similar places in Southeast Asia. The tourism industry in Phuket needs innovative information technology solutions to ensure its competitiveness. The multiple paper approach has been applied with several embedded levels: Community, industrial district and actor. An actor can be a company or a function in a community.
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