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Electronic Business (e-Business) is revolutionizing the way of communication between internal and external stakeholders in an organization. E-business can lead to competitive advantage and at the same time, increase profitability. There are several factors resulting on the success of e-business. One of the most important factors is trust. Acquiring customers' trust depends on many things that an e-business controls. Some relating factors for gaining customers' trust are: appeal of the website, product/service offering, branding, quality of service, and trusted seals. The paper seeks to address industry uncertainties and consumer concerns about commercial Internet sites by developing a framework identifying factors and facilities for business-to consumer web sites.
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