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The Role of Factors Among Organization in Organizational Readiness of Small and Medium Companies for Acceptance of E-Commerce

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Executive Summary

The use of e-commerce companies is the requirements of associated with organizations in developing of global trade. Small and Medium sized Enterprises (SME) through the use of this possibility can be covered their weaknesses and placed in the international trade. Readiness of small and medium enterprises and in particular small and medium sized manufacturing companies to adopt e-commerce is considered of important issues in the corporate planning and strategy. In this paper has examine effect of three factors customers, suppliers and competitors in acceptance of e-commerce in small and medium-sized manufacturing enterprises the provinces of Guilan and Mazandaran and has been studied the effective amount each of these factors on the dependent variable.

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