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As the global economy continues to tighten, most businesses realize that they won't get different results by continuing to do things the same way. But much of the science for growing in a recessionary market is counter-intuitive, and managers whose hands were on the rudder in previous downturns are no longer in the workplace. Few of today's executives have ever faced this kind of storm in their career. It's a situation primed for old mistakes to be made all over again. Don't make them! This paper gives you signs that it's time to rethink how your company sells come from former executives who steered the ship through the '70s stock market crash and the '90s dot-com bubble.
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