Emerging Tech

The Search For Identity

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Executive Summary

A new study from the Kellogg School finds that local communities contribute to an organization's ability to differentiate itself from other existing organizations. "Identity Realization and Organizational Forms: Differentiation and Consolidation of Identities among Arizona's Charter Schools," a study led by Brayden King, assistant professor of management and organizations at the Kellogg School, suggests new organizations face twin pressures: the need to be different and the push to blend in with competing organizations. The latter pressure tends to be overwhelming in conditions of uncertainty; as a result, organizations need more help distinguishing themselves from their peers.

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