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Did you know that U.S. businesses spend $130 billion a year on local advertising to attract new customers? Then the author bets that you won't be surprised to learn that marketing to your existing customers is becoming the rage among savvy business owners in this shaky economy who are soured by $500 rate cards and the 50 percent cut that flash sales sites take from merchants. Marketing to your customers is as old as the Babylonian shopkeeper greeting his customers by name each day.
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