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The secret to successful sales is not the lowest price, the most features, the best quality, best performance, or to be ahead of the competition. The first ingredient to successful sales is trust. Establishing trust is the most important element of successful sales. Without trust, the customer cannot believe that you will deliver on the promise of a low price, best features, quality, or performance. If you cannot be trusted, then nothing that you offer has any real value. If you cannot be trusted, then your promises cannot be believed. The first step to establish trust is to know what you have to offer. This applies to products, people, processes, software, and services.
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