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In their new book, The Services Shift: Seizing the Ultimate Offshore Opportunity (FT Press), authors Robert Kennedy and Ajay Sharma explore ways that outsourcing and offshoring are now impacting the services sector (accounting and finance, customer care, market research, etc.) as well as those who perform service functions within the manufacturing sector (product design, logistics, and marketing). And while globalization in the services sector may seem like a sea-change to some, it's really just an inevitable continuation of existing trends, the authors say. Kennedy is the executive director of the William Davidson Institute and the Tom Lantos Professor of Business Administration at Ross.
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