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The purpose of this paper is to advance and deepen one's understanding of the shaping of accountability in Non-Governmental Organization (NGOs) contexts. Using a framework drawing on the concepts of imposed, felt and adaptive accountability the paper examines the process through which one prominent Dutch development NGO, Oxfam Novib, has come to construct its own accountability. The case traces the process through which an initial imposed (maladaptive) accountability regime primarily based on satisfying narrow governmental requirements was altered and shaped to instigate a more adaptive regime aimed at aligning informal felt accountabilities with formal accountability mechanisms.
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