The Shapley Profit for Content, Transit and Eyeball Internet Service Providers
Internet Service Providers (ISPs) depend on one another to provide global network services. However, the profit-seeking nature of the ISPs leads to selfish behaviors that result in inefficiencies and disputes in the network. This concern is at the heart of the "Network neutrality" debate, which also asks for an appropriate compensation structure that satisfies all types of ISPs. The authors' previous work showed in a general network model that the Shapley value has several desirable properties, and that if applied as the profit model, selfish ISPs would yield globally optimal routing and interconnecting decisions.