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Nearly every business or management-related material lately will tell you of how important it is to come up with a strategic plan and will list the various steps necessary to complete one. At the same time, you'll find just as much material that views strategic planning in a negative light and will warn you of the "Dangers" involved with getting caught up in the latest fad. The truth is that strategic planning can indeed help you focus your company's short and long term goals, but only if you go about it in an intelligent fashion.
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