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As the world becomes more instrumented, interconnected and intelligent and the population continues to embrace social computing, today's enterprises face the dawn of a new era - the era of the Social Business. Just as the Internet changed the marketplace forever, the integration of social computing into enterprise design represents another enormous shift in the landscape. Organizations that successfully transform into a Social Business can potentially reap great benefits - among them the ability to deepen customer relationships, drive operational efficiencies and optimize the workforce.
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