Social Enterprise

The Social Media Side Order

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Executive Summary

What do you do when you're not sure if social media is appropriate for your business? You're too aware to ignore the buzz, but you're not sure that social media should be the entr?e; you need a side order. That is, social media doesn't always have to be the steak; it can be the green beans - especially in the very beginning. Quite understandably, many brands are caught in this special land of social media purgatory. There's a lot going on with social media and the decision to move forward should not be taken lightly or undertaken as an after thought.

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