The State Of Customer Experience,2010

With tighter budgets and fewer resources, companies across North America are turning to improved customer experience as a way to build business and enhance brand loyalty. The biggest obstacle to that effort? According to Forrester Research, it's creating a comprehensive, company-wide customer experience strategy. Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.

Provided by: Adobe Systems Topic: Tech & Work Date Added: Feb 2010 Format: PDF

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