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Success in a changing world needs balance and well preparedness for change. Forming a cluster of knowledge for practitioners as a cooperative network is the aim of staying in every business especially agriculture related businesses. This paper employs mixed methods focusing on ethnographic research to explore Knowledge Management (KM) activities and way of life in an agricultural Community of Practice (CoP). The researchers get heavily involved in orchid growers' society using multiple methods of data collection to study factors that affect the design of competitive capability for Knowledge Management System (KMS). Social network technology such as Facebook is incorporated to blended learning and knowledge sharing process in both physical space and virtual space.
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