The Successful Design and Marketing of a Rural Wireless Broadband Network

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Executive Summary

The design of a rural wireless broadband network presents its own set of challenges that differ in significant ways from network design for urban areas. In addition to covering unserved and underserved locations with sufficient signal as cost?]effectively as possible, a means of accurately assessing which of these users will be able to successfully subscribe to the network is also critical for effective customer service and retention. This paper will examine the critical pieces of these aspects of the rural wireless broadband business plans, citing the successful examples of the Arizona and Iowa networks designed and maintained by CommSPEED of Chandler.

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