SMBs

The Surprising Gender Difference In Loyalty

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Executive Summary

For businesses such as a hair salon or barber shop - men are more likely to be loyal to the establishment itself, while women would be more likely to follow the individual stylist from salon to salon. As noted, "Women tend to view themselves as being connected with and dependent on a few specific individual others. In contrast, men tend to view themselves as being connected with and dependent on larger groups of people and organizations. Because individual relationships are more important to women, they are more likely to develop loyal customer relationships with individual service providers."

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