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Consumers are choosing to buy products that fit with a more sustainable lifestyle. The trend to sustainable consumption gives high performance businesses the opportunity to place sustainability at the heart of their supply chain strategy. Packaging is a highly visible consumer marketing tool, but it is also a significant cost to the supply chain, accounting for up to 12 percent of the cost of many typical consumer goods. This combination creates an ideal opportunity for businesses to drive both brand growth and supply chain cost reduction by moving to a more sustainable approach for packaging strategy.
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