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A position is a simple, credible story that can be summarized in one or two key words. It's about owning a big idea in one's marketplace. The most successful and recognized companies have strong business positioning. Volvo owning "Safety" and Nike owning "Performance" illustrate this idea. In order for one's business to succeed, one needs a winning position to distinguish one's brand. To begin the journey of writing one's positioning story, the author have compiled a starting point for finding some of the best "Tried And True" approaches for picking a winning market position.
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