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Organizations of all sizes are lining up behind initiatives aimed at improving employee engagement. The rise of engagement surveys, workshops, and publications attest to the increased interest behind this concept. Yet managers, HR professionals, consultants, and academics alike often pose the simple, straight forward questions: "What is Employee Engagement and how do we measure it?" The idea of engagement did not simply spring from a noble management effort to ensure employees were happy. It arose from the need for increased productivity - the ability to get greater output from effort.
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