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As the e-commerce Websites of more and more businesses come into their own as significant revenue drivers, major retailers are now recognizing their online stores as mission-critical businesses. And as they pay more attention to the online channel, many e-tailers are finding that the current e-commerce platform can no longer support their growth or evolving business needs. E-commerce executives and their IT counterparts are starting to look for more-sophisticated applications that can best meet their current and future needs. Selecting the right e-commerce application for the long term can be a difficult exercise. It's not easy to base a decision on both current requirements and a vague, undetermined set of future needs that have not yet even hit the planning stages.
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