The Total Economic Impact of SAS Marketing Optimization

The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to clearly show all calculations and assumptions used in the analysis. Readers should use this study to better understand and communicate a business case for investing in SAS Marketing Optimization.

Provided by: Forrester Research Topic: Developer Date Added: Apr 2010 Format: PDF

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