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Travel brands and service providers are also using mobile search to drive consumers to mobile sites and to download their applications. Ongoing mobile search campaigns are helping these companies ensure that they are easily discovered in application stores and through the mobile web. For travel companies (such as airlines and hotels) with a mobile commerce site, this has become a proven approach to drive additional revenue. Mobile search is important as it enables key travel trends. According to ROI Research, four in 10 mobile Internet users conducted mobile searches at least once per day. Additionally, mobile search is actively used in the purchase process - nearly 40 percent of mobile Internet users indicated they were willing to shop at travel outlets offering digital travel coupons/deals.
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