The Trend Of The Info Shopper

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Executive Summary

The Trend of the Info Shopper - and 10 Ways Small Businesses Fail to Leverage it. The author just got done shopping online for a software service to create a virtual workspace/Intranet for her team. She had a particular vendor in mind, but got frustrated because the company's website had surprisingly little information. She ended up going to Google and from there to several blogs. At one blog she discovered a long detailed review of a competing software. The review described how it worked and what it did best, and based on that review she decided to sign up for the competitor's software service.

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