Business Intelligence

The Two-Minute Drill (TMD): An Interview With Experts On Its Use

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Executive Summary

The two-minute drill allows a leader to create real and rapid organizational change/improvement using the same fundamentals of "Rapid scoring" from football. It gives leaders a vehicle that they can use to drive real improvement when the stakes are high, time is short, and real results are needed! Organizations can use the same disciplined mindset and set of practices to accelerate sales growth, implement a lean manufacturing initiative, accelerate a cost reduction program, or roll out an improved customer relationship management process.

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