Business Intelligence

The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession

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Executive Summary

The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than a one-time purchase by a consumer that wants to try the new flavor of the month. Energy must therefore be put into understanding this consumer group better.

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