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There are many good reasons to expand one's business into emerging markets. Most importantly, the world's major emerging markets are projected to provide a significant portion of global economic growth over the next decade. However, these markets are unfamiliar and entering them will present challenges that are difficult to anticipate. Some are unique to going into emerging markets; others they'll face no matter where they go. This will exert pressure on their company to adapt and experiment with their business processes. To help compensate for that, they need a network that performs reliably and that can be flexible enough to let them be adaptive as they seek out the best way to work with employees, partners, suppliers, and customers in these emerging markets.
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