The Way Forward: 2010 Share Forum Financial Planning, Budgeting, And Forecasting

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Executive Summary

Worldwide demand for products and services shrank dramatically, forcing companies to scramble and recalibrate their forecasts on a monthly and sometimes weekly basis. Some companies, including those represented at the share forum, trimmed their most reliable forecasts to cover a six-month period rather than a full year, while others stopped providing traditional forward-looking guidance to Wall Street analysts due to the volatile relationship between supply and demand for their products and services. This year gathered a similar group of executives from major companies to discuss FP&A challenges and opportunities in an economic environment that has improved appreciably.

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