Business Intelligence

The Why's and Why Not's of a Website Revamp

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Executive Summary

The website is an important weapon in a company's marketing arsenal. It can perform multiple functions - establish company's online presence, showcase capabilities, generate leads and even transact business. Websites can nicely complement push-marketing techniques and, if crafted well, can draw audiences in, thus enhancing a company's brand. Clearly, websites are too important a marketing tool to be taken lightly.

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