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In times of economic uncertainty, organizations have two fundamental choices: hunker down or strengthen their strategic positions. What is the winning strategy? Accenture's High Performance Business research and extensive experience shows that high-performance businesses invest to strengthen their position through mergers and acquisitions, product innovation and market expansion - even in a downturn. They support their efforts by strategically reducing costs to create cash flow. Rather than make arbitrary cost reductions, these winners develop rapid and sustained cost-management strategies that are aligned with company strategy and whose broader impact is well understood.
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