Date Added: May 2013
Research on information systems has demonstrated the strategic potential of Information Technology (IT) through the logic of IT enablement: synergistic relationship between IT assets with organizational resources ensuing IT-enabled resources capable of influencing competitive firm performance. However, this enablement view has largely focused on IT assets and organizational resources within the boundaries of the firm or its close partners. Increasingly, users and communities far outside the boundaries of the firm create strategic value for firms from varied co-creation experiences with interactive IT. This emergence of new content, uses, and behaviors constitutes a generative capacity, or generativity.