Thinking In New Boxes: How To Bring Fundamental Changes To Your Business

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Executive Summary

The ability to survive in a world of accelerating change and challenge calls for ever greater creativity in the thinking. But to become more creative, one needs to understand how the minds work. Once one does, one will recognize that one must do more than simply "Think outside the box," as the traditional business manuals suggest. One needs to "Think in new boxes." In this way, business leaders can marshal their companies' creativity and give them a real competitive advantage.

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