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University professors get paid to teach students to think for themselves. But some experts take it a step further and dedicate their research to think about thinking - a process known as metacognition that aims to shed light on ideas and learning. The gathering was an opportunity for "Intellectual exchange," noted Derek Rucker, assistant professor of marketing and conference co-chair. He also emphasized the value of including both marketing and psychology professors as a way of exploring metacognition - an area of formal study in cognitive theory that explores learning.
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