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Many businesses urgently are pursuing customer-centric strategies as a cornerstone for maintaining economic health. Most of them still lack the necessary customer data management resources. Solving this problem has become confusing because most of today's CDI guidance applies to large-scale, multimillion-dollar master data management projects. Experian believes the most effective approach to productive CDI is to enable results when and where they are needed by enabling flexible CDI capabilities across all the data assets. The authors offer a pragmatic approach that delivers results now, at lower costs, while making it easier to implement services like customer master data management when the time is right.
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