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The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about your business or anything that interests you, if the conversation is distributed across the Web? Without it becoming a full time job? This paper provides 4 tips to do that. As soon as you start hearing about a new group social site, make a quick initial assessment of it.
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