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Those Crazy RSS Icons And Why They Matter To Your Business

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Executive Summary

RSS is one of those tools that's phenomenally wonderful for website/blog publishers and readers who are information junkies or looking to stay up to date efficiently. Unfortunately, RSS is saddled with this incredibly geeky nomenclature that makes it tough to describe. In the beginning, the RSS icon was a rather drab orange button that initially said XML on it, then RSS. Then in late 2005, the powers that be, including Microsoft, standardized to a slightly more artistic and abstract RSS button.

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