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Everybody seems to agree that innovation is a good idea. Nearly everyone also agrees that innovation is the best path to growth, profit and market dominance. Anyone who would dispute those statements has only to look at Apple's success over the past decade - all based on innovation. Relative newcomers to the U.S. (all from Korea) like Samsung, LG and Hyundai have also relied heavily on innovation for market and brand growth. Sony lived on innovation for years. So, if innovation's such a good thing, a good idea, the secret of success, then why isn't everyone doing it?
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