Project Management

Three Steps To Specializing

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Executive Summary

Value isn't just a matter of gross income. It's all the factors that make your little agency profitable. If you spend more than average to get those non-core clients, spend 20% more time on them for the same amount of money, and get 50% fewer referrals, you've got nothing to lose going specialist and kissing them goodbye. Which is why we recommend that, whenever possible, you specialize. Establish your own referral program. Have an agreement with some other agencies in which you refer them non-health care clients in return for a finder's fee.

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