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Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch of followers, and start tweeting out this week's lunch special. Unfortunately, it doesn't really work that way. In fact, unless you're a celebrity, you don't create a twitter following, you earn it. Even if you have lots of customers or readers don't be surprised if you find it hard to port them to twitter just because you've decided to make the leap. This paper shows three ways that people earn followings on twitter.
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