SMBs Investigate

Tips For Competing In The Luxury Market

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Executive Summary

When a small business is competing in the luxury brand market, they are up against stiff competition from large corporations with big marketing budgets. This doesn't mean that you can't compete. It means you have to be better and smarter than your competition. As a small business, you have more agility than a behemoth. If your brand isn't working for you, you can probably change your company's image without going through endless board meetings, let alone shareholder meetings. But how do you know if re-branding your company is right for you?

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