Start-Ups

Tips For Winning The Local Search Game

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Executive Summary

When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in their backyard. Working to position your business prominently when local prospects turn to a search engine has become an essential marketing skill. Winning the local search game is a core step in the local businesses' ability to compete by providing a superior offline experience.

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