Download now Free registration required
For a company pondering the question, "To franchise or not to franchise?" new research from Michigan's Ross School of Business suggests that performance differences between corporate-owned and franchised outlets, when chosen right, could be slim to none. Ross Professor of Business Economics and Public Policy Francine Lafontaine and colleagues Ren?ta Kosov? of Cornell University and Rozenn Perrigot of University of Rennes studied the effect of vertical integration on the performance of individual hotels. They found that a company's decision whether to franchise or own a particular hotel has little effect on yield (average price) or performance.
- Format: HTML
- Size: 0 KB