Date Added: Mar 2010
In today's environment, now is not the time for short-sighted actions or short-term fixes. In this "Today's Leadership Challenge" paper, the authors spotlight the leader as a source of vision. Leaders must understand the power of ideas and the power of painting a picture of a desirable future. They should deal in symbols, and they must be good at communicating these key symbols. They will explore the critical role vision plays in leadership, as well as some rules for formulating this vision into a simple, clear, yet powerful way.