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The right keywords are the first essential ingredient in an effective SEO program. Without keywords, there is no program. Narrowing down the list of keywords to target only the most efficient and effective keywords is time well spent. Keyword expansion tools like Wordtracker, Wordze, Keyworddiscovery, and Google's SK tool can provide the kind of data one needs to assess the potential value of each keyword and its close relatives. Consider the keywords the competitors use and find the missed opportunities.
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