Date Added: Sep 2009
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy your product or service, but evangelize it to their peers. Creating a blog for your small business isn't easy; it requires hard work and the ability to think creatively about your work. But if you avoid the five big mistakes laid out in this paper, your chances of building a successful business blog will be much better.