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Top 7 Benefits Of CRM Software - Towards A More Efficient Way To Define The Company-Client Relationship

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Executive Summary

The standard CRM definition that includes better serving existing customers and developing services for new ones can also include CRM as a business practice that combines software solutions with business objectives to develop company-client relationships. When CRM is effective, it improves internal processes within the business and personalizes the organization's external relationships. The overall benefits of CRM software include extending the company's value across the firm through data integration, increasing customer retention and loyalty, and responding effectively to competition in the marketplace.

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