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Companies wanting to use a CRM software solution for retaining, servicing and recruiting customers need to know what CRM software mistakes to avoid. Too often, companies buy software that's not appropriate for their businesses' size or they neglect to train their associates on the new CRM solution. Gaining a solid return on investment (ROI) from the CRM solution should be the priority goal in most companies' minds, as flexibility should be for growing companies. Developing CRM best practices for large, mid-size and small companies must begin by avoiding the following pitfalls of CRM when implementing and evaluating a CRM software solution.
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